Redan 2013 blev vi på webbyrån Wasabi Web i Uppsala anlitade för framtagandet utav det grafiska materialet för den rikstäckande facebook-kampanj som klockföretaget Daniel Wellington genomförde tidigare under året. Målet med applikationen var att generera en ökad exponering åt kunden samt att konkret öka antalet likes på Daniel Wellingtons officiella facebook-page. Kampanjen ledde även till ett högt engagemang i Asien som sedan låg till grund för bolagets vidare expansion mot den marknaden.
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