444 918
Impressions in 6 months for a social media client
12 000
Likes in 6 months for a social media client
44 000
Link clicks in 6 months for a social media client
Social media strategy
From click to customer: experience the power of social media
Have you ever clicked on a post titled “10 tips on how to…”? That is exactly what marketing is about – creating attention and engagement!
Whether it is a funny dance clip or a successful company campaign, social channels enable interaction between people and open up communication with a target audience in a way that was not possible before. Most companies are not aiming to create the next Gangnam Style video, but the foundation is the same – to interest and engage a large number of people. Social media is where companies get the chance to strengthen their brand and build close relationships with their customers.
There are no limits! A great example is our collaboration with Flip Out (in Swedish), where we have built strong storytelling around their mascot “the Ninja”. By creating engaging content around this character we have generated a lot of attention and great results for their newly opened activity centre for children.
Strategies in the jungle
On your own, it can be hard to organise your company’s digital marketing in a jungle of channels and information. At Wasabi Web we plan and set up strategies for which social channels suit your business. We start with a workshop where we get to know the company, and then base our strategies on data through a thorough SEO analysis. That creates the right conditions for both visibility and relevance.
The channels we work with are Facebook, Instagram, LinkedIn, TikTok and YouTube – the main social channels you would want to be seen on. Do you want your company to show up in your audience’s feed and create its own talking points? Then social media marketing is an excellent choice!
Do you also want more digital visibility and conversion-driven marketing? Together with ongoing SEO and Google Ads, you get the best conditions for succeeding with digital marketing.
Social media
Our process
1. Workshop
In the workshop we dive into the business and get a clear picture of the project. We gather our insights, find inspiring cases and create a clear vision that guides the whole project. By asking sharp, relevant questions we lay a solid foundation for the work Wasabi Web starts in the next step. If we see a need for support with social media, we discuss the opportunities and challenges already in the first workshop.
2. Analysis
The groundwork is crucial for maximising results in the long run. By developing an editorial plan based on relevant keywords and current trends, and suggesting content and channels, we lay a solid foundation for successful work. In this step we also create an annual plan based on the SEO analysis done for the website.
3. Action
After the analysis and the presentation meeting, once we have the green light, it is time to turn ideas into reality! Based on the earlier work we start the ongoing work. For social media we begin updating the accounts regularly based on the editorial plan, making sure the business is actively working towards the goals defined in the workshop.
Social media
From analysis to action: maximise your marketing with an annual plan
Working with an annual plan for social media marketing is a smart, strategic way to plan and optimise your content throughout the year. It gives your communication a clear direction and makes sure you are always one step ahead, delivering the right message at the right time.
When the annual plan is based on an SEO analysis, you also get a deeper understanding of which keywords and trends are relevant at different times of the year. That lets you create content that is not only interesting and timely, but also ranks better and reaches more potential customers. Think about the seasons in your industry – as a web agency, for example, you could share tips before Black Friday on how companies can maximise sales with Google Shopping ads.
Content like that can be published on your blog to drive traffic, then reused and shared across your social channels. This gives you wider reach, more engagement and lets you reach your audience when they are most interested, such as before big shopping weekends. With a well-thought-out annual plan, your messages stay relevant all year and you maximise both visibility and impact.
Social media
How can an SEO analysis improve your social media content?
Does working strategically with social media sound tricky?
Basic – 8 h/month
Price: SEK 8,000/month
Pro – 24 h/month
Price: SEK 19,899/month
Extra services
Within your hours you can add or swap to these services depending on the month's needs:
FAQ
How are images and videos for the social media posts produced?
I don't understand the marketing retainer. How is it different from a regular social media service?
How do I know if my business needs a marketing retainer?
How is the success of your marketing measured?
How often are we in contact or have meetings during the retainer period?
Is a marketing retainer cost-effective?
What can I expect from the hours in the package I buy?
Case study
Case study
Iberico Plan2
As part of the ongoing work with Iberico Plan2’s digital communication, Wasabi Web took responsibility for its social media. By analysing trends, search behaviour and the target audience, the content was adapted to be relevant for both platform and season. As a result of the strategic work, engagement on the different channels increased significantly. In one of the TikTok posts we hit the right timing and tone, which resulted in more than 16,000 organic views.
Case study
Lotshammar
For the residential developer Lotshammar, Wasabi Web has created content and advertising for social media. Through images and videos we have showcased the homes, the surroundings and life in the different areas. We adapted content and messages to each housing project and its target audience, focusing on building trust and sparking interest among potential buyers.
From February to May 2026, the advertising on Facebook and Instagram generated more than 416,000 impressions for Lotshammar’s housing projects Lotsudden and Lotsviken.
Case study
Gillöga
As part of Gillöga’s digital marketing, Wasabi Web has developed a strategy and content for social media. Based on the target audience’s interests, we combined visual presentations of the housing projects with inspiration and information ahead of a home purchase. Images, videos and messages were adapted for the different channels, focusing on sparking interest, building trust and leading visitors on to the website.
Around the sales launches of the Ekedalsterrassen and Fairwayhusen projects, the social media work delivered clear results. In September 2026, clicks increased by 80.5%, clicks on the registration of interest by 321% and the number of submitted forms by 525% compared with the previous month.
