GEO and AI SEO

Do you want your business to be visible in AI search?

GEO (Generative Engine Optimization), also known as AI SEO, is about making your website easy for AI services to understand, cite and recommend. We help businesses appear in answers from ChatGPT, Gemini, Perplexity and Google’s AI Overviews.

GEO

A new wave in digital marketing

More and more people use AI tools such as ChatGPT to search for information, which changes how we find and absorb knowledge. This creates both new opportunities and new challenges for companies that want to be seen and chosen by their customers. That is why new areas of digital marketing have emerged, such as GEO, which stands for Generative Engine Optimization.

Unlike traditional SEO, which is about improving visibility in Google’s search results, GEO goes further by optimising content so that AI can understand, use and highlight it directly in its answers. This means your company is not only found, but also cited and recommended in AI answers.

Just as SEO changed companies’ digital presence a few years ago, GEO is changing what it means to be visible online in a world where AI is the new search channel. AI has quickly become the go-to tool for quick answers, deeper research and well-founded decisions – and companies that don’t appear in AI answers risk missing important business opportunities.

With GEO, we think about how AI prioritises information, weighs context and presents answers, so your company becomes a credible, cited source in the search of the future.

Take the lead in the shift to AI search

Past trends in SEO showed that those who adopted new strategies early gained a real head start. The same thing is happening now. AI generates more and more answers in search results and guides, and you have the opportunity to become part of them. We don’t believe in quick shortcuts, but we know that the right content at the right time creates new opportunities to reach your audience.

Investing in GEO now means taking a leading position in this new digital era. You get a head start on your competitors, strengthen your brand’s credibility and build long-term visibility where tomorrow’s customers look for answers.

The sooner you start, the sooner you can influence how your company is presented in AI answers. That way you reach the right audience with the right message at the right time. It is a smart, sustainable strategy that is not just about keeping up with developments, but helping to shape them.

The service suits companies that:

Want to be at the forefront of digital marketing and take early steps to secure their place in the AI-driven search landscape of the future.
Already work actively with SEO but want to complement their strategy with AI optimisation to be visible where traditional SEO is not enough.
Have a long-term vision for their digital presence and want to build a sustainable brand that is relevant both today and in tomorrow’s AI searches.
Want to strengthen their authority and credibility by becoming the recommended source in AI answers, and thereby build trust with potential customers.
Want to increase lead generation and sales by appearing in the AI assistants increasingly used for purchase decisions and research.

ByggVesta

GEO case study

Our GEO strategy has strengthened ByggVesta’s digital presence in AI-driven search tools. The website is recommended in relevant AI-generated answers, which increases its digital reach and makes it easier for new users to discover the company. Here are some highlights:

ChatGPT: 10 AI citations (+10) – the biggest increase and the clearest sign of high AI visibility. 8 indexed pages (+8) strengthen visibility further.
AI Overviews (Google): 8 AI citations (+7) – strong growth in Google’s AI-generated answers. 5 pages (+4) now rank in AI results.
Perplexity: 2 AI citations (+2) – established in Perplexity’s answer engine, with only positive increases. 2 indexed pages (+2).

Read more about ByggVesta’s results (in Swedish)

Our services for greater visibility in AI search results:

Analysis

SEK 30,000
(one-off fee)

Current-state analysis of your website: how “AI-friendly” is your existing content?
Clear recommendations you can implement yourself – for those who want to continue in-house
Suggestions for new content types and structures suited to future AI answers
Insights into how generative search engines work, so you know what makes a difference
Research into common questions and trends in your industry
Advice on tone, structure and metadata to help AI systems understand your content
Implementation of llms.txt – a table of contents for AI engines – and a review of robots.txt and AI crawler access

Ongoing

SEK 5,000/month
(SEK 2,500/month for existing SEO clients)

Ongoing adaptation as the technology develops
Strategic content adapted to how AI interprets and presents information.
Mapping the questions and topics your audience asks AI tools.
Producing and implementing content that answers these questions clearly and with authority.
Structuring and implementing content with FAQ sections, schema markup and clear headings so AI models can more easily understand and retrieve answers.
Strengthening your expertise and credibility by building reliable sources and links that AI can find.
Updating and refining existing copy so it is relevant, fact-based and easy for AI to cite.
Analysing developments in AI answers and adjusting the strategy based on what works best.
Ongoing updates of llms.txt as the website changes

How it works: frequently asked questions about AI search

What is GEO?

GEO stands for Generative Engine Optimization and is also known as AI SEO. It is the work of optimising a website and its content so that AI services such as ChatGPT, Gemini, Perplexity and Google’s AI Overviews understand the company, use it as a source and mention it in their answers.

The concept has emerged as more and more people ask their questions directly to AI tools instead of searching on Google, and get recommendations for companies before they even visit a website.

Wasabi Web has worked with AI since 2022. Get in touch if you want to know how we can help your company.

Can ChatGPT recommend my company?

Yes, but only if your website or content is used as a credible source. For that to happen, the content needs to be relevant, useful and clearly connected to the questions users actually ask. By optimising for GEO, you increase the chance of becoming the source the AI refers to – and therefore the one that is “recommended” in practice.

Why is it important to be visible in AI search results?

More and more people search for and find information through AI-driven chat tools such as ChatGPT and Google’s AI Overviews. If your company is not included in these AI-generated answers, you miss valuable opportunities to reach customers early. By appearing in AI search results, you strengthen your brand, build trust and get the right message out – before your competitors do.

How is GEO different from traditional SEO?

Traditional SEO is about ranking high in Google’s search results, often through keywords, links and technical adjustments. GEO instead focuses on optimising content so that AI can understand, summarise and present your company as the recommended answer. In other words, it is about becoming part of the AI’s answer, not just a link in a list.

Can GEO be combined with other digital marketing strategies?

Absolutely! GEO works best as part of an overall strategy together with traditional SEO, advertising and content marketing. By integrating AI optimisation into your digital marketing, you make sure your company is visible however search habits develop in the future.

What is llms.txt?

llms.txt is a text file placed in the root of the website, for example wasabiweb.se/llms.txt. It works as a table of contents for AI engines such as ChatGPT, Claude and Perplexity: a short description of the company and links to the most important pages, in a format language models can easily read. You can think of it as a sitemap for AI.

The standard is new and not all AI services read it yet, but it is easy to implement and makes it clear what you want AI to know about your company. We set up and maintain llms.txt as part of our GEO work.

How much does GEO cost?

A GEO analysis costs SEK 30,000 as a one-off fee. It includes a current-state analysis of how AI-friendly your website is, clear recommendations and implementation of llms.txt.

Ongoing GEO work costs SEK 5,000/month, or SEK 2,500/month for companies that already have SEO with us. This includes content that answers your audience’s questions to AI tools, FAQ sections and schema markup, follow-up of how you appear in AI answers and ongoing updates of llms.txt.

Want to know more? Read our latest blog post

Vad är GEO (AI-SEO)? En komplett guide:

Digital marknadsföring , Kunskapsbank , Nyhet
Tuesday 10 March 2026