Toshiba
Customer case
In connection with one of the world’s largest companies Toshiba strategically choosing to strengthen its digital presence in Scandinavia, it was announced that the web agency Wasabi Web won the assignment for web, video, digital marketing, SEO, Google Ads, hosting and security, as well as content production for selected reference clients. The assignment spans at least 3 years.
“With the target audience in focus, we at Toshiba will enhance our digital presence and make our case studies even more accessible. We are very pleased that Wasabi is assisting us,” said Emma Lorentzi of Toshiba in a press release.
Challenges
One of the main challenges of the assignment, as highlighted during the web agency’s workshop, was that Toshiba holds one of the world’s strongest brands, but nowadays it is sometimes unclear to the average consumer what the company’s main offerings are. In the 1980s, the company was early to launch one of the world’s first laptops, and since then, numerous innovations have been introduced. Strengthening the company’s local B2B profile in Scandinavia was one of the questions that needed to be addressed.
“Toshiba is one of the world’s largest brands that evokes many positive associations for me as an old tech enthusiast. It feels incredibly exciting to enhance brand awareness for this fine brand here in Scandinavia,” said Nils, CEO of Wasabi Web.
Solution
Wasabi Web was entrusted to produce a new brand platform, a WordPress website, SEO analysis, as well as ongoing maintenance and support. Toshiba was recommended to engage Wasabi Web by the company’s new marketing manager, who had previously worked successfully with the web agency.
Result
The end result was Toshibatecblog.se – a modern and fast-loading website with excellent packaging and smart features, such as a video module for YouTube and testimonials. We created a website with high accessibility and readability, tailored to WCAG and GDPR requirements, which has generated increased traffic and improved visitor statistics.
150 000
Views for LinkedIn campaign
50 %
Website traffic from LinkedIn
40 %
Video view frequency on the ad
17
Quality B2B leads for printers in 3 months