ChatGPT Ads
A new channel in digital marketing
More and more people use ChatGPT to search for information, ask questions and compare options. ChatGPT Ads gives your company a new way to reach potential customers directly in ChatGPT.
Unlike traditional search advertising, where keywords are often at the centre, your ads in ChatGPT are matched based on the context and intent of a conversation. This means the whole conversation is taken into account, rather than just individual keywords.
How ChatGPT Ads works
As an advertiser, you describe what your company offers, who the offer is for and in which situations it is relevant. This information helps ChatGPT understand when your offer fits and match your ads to relevant conversations.
The ads are shown separately from ChatGPT’s answers and are labelled as sponsored. They don’t affect which answers or recommendations ChatGPT gives, but give your company the opportunity to be seen alongside the conversation.
From the ad, users can click through to, for example, your website, a product or a service. In this way, ChatGPT Ads creates a smooth path from a relevant conversation to your company.
Why ChatGPT Ads?
- Reach potential customers in ChatGPT – Appear in conversations where users are looking for information and comparing options. This lets you reach potential customers at a stage when they are actively weighing their choices.
- Drive traffic to your website – Lead users from ChatGPT to relevant landing pages, creating another path from interest to your website.
- Measurable results – Track impressions and clicks to see how your advertising performs. The results can then be used to continuously develop and optimise the campaigns.
- Complement your existing channels – Complement Google Ads, social media and GEO with paid visibility in ChatGPT and strengthen your presence in a digital landscape where AI plays an ever-larger role.
- A head start in a growing channel – Build knowledge and experience of ChatGPT Ads early, which you can benefit from as the channel grows.
We help you with ChatGPT Ads
- Strategy and goals – We develop a strategy for how ChatGPT Ads can contribute to your business goals and reach the audiences you want.
- Campaign setup – We set up campaigns, create ad groups and give your advertising the right structure from the start.
- Ads and messaging – We create ads with clear messages and relevant offers that lead visitors to the next step.
- Landing pages and conversion – We review where the ads lead and optimise the landing pages to create the best possible conditions for conversion.
- Measurement and follow-up – We track impressions and clicks so you get a clear picture of your advertising results.
- Ongoing optimisation – We continuously develop your advertising to get more out of your budget and better results over time.
FAQ – frequently asked questions
What is the difference between ChatGPT Ads and GEO?
What is the difference between ChatGPT Ads and Google Ads?
Can we control who sees the ads?
Where are the ads shown in ChatGPT?
How do you measure the results of ChatGPT Ads?
Packages
Start-up cost
Price: SEK 20,000 one-off fee
Ongoing management
Price: SEK 6,500/month management fee