{"id":33058,"date":"2020-04-09T06:56:10","date_gmt":"2020-04-09T06:56:10","guid":{"rendered":"https:\/\/wasabiweb.se\/web-strategy\/digital-marketing\/sociala-medier-strategi\/"},"modified":"2026-11-12T17:04:05","modified_gmt":"2026-11-12T17:04:05","slug":"social-media-strategy","status":"publish","type":"page","link":"https:\/\/wasabiweb.se\/en\/web-strategy\/digital-marketing\/social-media-strategy\/","title":{"rendered":"Social media"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":4880,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-33058","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social media strategy | Wasabi Web<\/title>\n<meta name=\"description\" content=\"Innovative ideas create a creative feed. Let Wasabi Web help your company with the right social media strategy, content and advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wasabiweb.se\/en\/web-strategy\/digital-marketing\/social-media-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media strategy | Wasabi Web\" \/>\n<meta property=\"og:description\" content=\"Innovative ideas create a creative feed. Let Wasabi Web help your company with the right social media strategy, content and advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wasabiweb.se\/en\/web-strategy\/digital-marketing\/social-media-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Wasabi Web\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wasabiweb.se\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-12T17:04:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wasabiweb.se\/wp-content\/uploads\/2020\/04\/wasabi-web-placeholder-bild.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/wasabiweb.se\\\/en\\\/web-strategy\\\/digital-marketing\\\/social-media-strategy\\\/\",\"url\":\"https:\\\/\\\/wasabiweb.se\\\/en\\\/web-strategy\\\/digital-marketing\\\/social-media-strategy\\\/\",\"name\":\"Social media strategy | Wasabi Web\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wasabiweb.se\\\/#website\"},\"datePublished\":\"2020-04-09T06:56:10+00:00\",\"dateModified\":\"2026-11-12T17:04:05+00:00\",\"description\":\"Innovative ideas create a creative feed. Let Wasabi Web help your company with the right social media strategy, content and advertising.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wasabiweb.se\\\/en\\\/web-strategy\\\/digital-marketing\\\/social-media-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wasabiweb.se\\\/en\\\/web-strategy\\\/digital-marketing\\\/social-media-strategy\\\/\"]}],\"mainEntity\":[{\"@type\":\"Question\",\"answerCount\":\"1\",\"name\":\"How are images and videos for the social media posts produced?\",\"datePublished\":\"2020-04-09T06:56:10+00:00\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>We offer several tailored solutions depending on your circumstances and type of business:<\\\/p>\\n<ol>\\n<li><strong>You provide the content:<\\\/strong> You give us material as an image bank, or send material regularly based on the strategic plan for the period.<\\\/li>\\n<li><strong>We create the content:<\\\/strong> If you run an online store or a business with physical products, Wasabi Web can create content in our studio, adapted to your strategy.<\\\/li>\\n<li><strong>Professional content on location:<\\\/strong> If you need professional content created on site, we recommend booking our skilled photographer to produce the content according to the strategy. Read more about the service <a href=\\\"https:\\\/\\\/wasabiweb.se\\\/en\\\/web-strategy\\\/film-photo\\\/\\\">here<\\\/a>.<\\\/li>\\n<\\\/ol>\\n\",\"datePublished\":\"2020-04-09T06:56:10+00:00\"}},{\"@type\":\"Question\",\"answerCount\":\"1\",\"name\":\"I don't understand the marketing retainer. How is it different from a regular social media service?\",\"datePublished\":\"2020-04-09T06:56:10+00:00\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>In short, a social media service focuses only on managing specific social media platforms and campaigns. A marketing retainer takes a holistic view of marketing and can offer a broader range of services and strategies, with the aim of working according to your needs to reach your business goals.<\\\/p>\\n<p>In summary, a marketing retainer is a more flexible service, where Wasabi Web offers a setup for you who want to use the hours for more than just social media.<\\\/p>\\n\",\"datePublished\":\"2020-04-09T06:56:10+00:00\"}},{\"@type\":\"Question\",\"answerCount\":\"1\",\"name\":\"How do I know if my business needs a marketing retainer?\",\"datePublished\":\"2020-04-09T06:56:10+00:00\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>If you need regular marketing and want to build a strong, long-term presence, a marketing retainer can be a good option. It is especially suitable for companies that want to develop their digital presence over time and benefit from data-driven decisions.<\\\/p>\\n<p>Another important part is that Wasabi Web works proactively with updates that keep the business relevant, so planned efforts do not fizzle out.<\\\/p>\\n\",\"datePublished\":\"2020-04-09T06:56:10+00:00\"}},{\"@type\":\"Question\",\"answerCount\":\"1\",\"name\":\"How is the success of your marketing measured?\",\"datePublished\":\"2020-04-09T06:56:10+00:00\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>We follow up our work with regular reports showing key metrics such as traffic, conversions, search rankings and return on ad spend. You get insight into what works and what we optimise to improve results.<\\\/p>\\n\",\"datePublished\":\"2020-04-09T06:56:10+00:00\"}},{\"@type\":\"Question\",\"answerCount\":\"1\",\"name\":\"How often are we in contact or have meetings during the retainer period?\",\"datePublished\":\"2020-04-09T06:56:10+00:00\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>We keep in regular contact with you, usually through monthly follow-up meetings or when needed. It is important for us to be proactive and keep you updated on progress and strategic changes.<\\\/p>\\n\",\"datePublished\":\"2020-04-09T06:56:10+00:00\"}},{\"@type\":\"Question\",\"answerCount\":\"1\",\"name\":\"Is a marketing retainer cost-effective?\",\"datePublished\":\"2020-04-09T06:56:10+00:00\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes, a marketing retainer can be more cost-effective than hiring services sporadically, because you get access to a dedicated team and resources for a fixed cost. It also gives you a long-term strategy that often generates better results over time.<\\\/p>\\n\",\"datePublished\":\"2020-04-09T06:56:10+00:00\"}},{\"@type\":\"Question\",\"answerCount\":\"1\",\"name\":\"What can I expect from the hours in the package I buy?\",\"datePublished\":\"2020-04-09T06:56:10+00:00\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The hours in the package are used efficiently for the services we have agreed on, based on your needs and goals. That can be anything from strategic planning, content creation and SEO to social media updates, advertising or ongoing adjustments and reporting. We make sure every hour creates value and helps maximise your results, whether the goal is building your brand, increasing traffic or improving conversions.<\\\/p>\\n<p>For examples of how the hours have been used in practice, see the pricing boxes further up the page. There we explain how we use the hours for social media, and how in some months we have reprioritised and added one of the extra services in the box next to it \u2013 always with focus on the specific company and its goals.<\\\/p>\\n\",\"datePublished\":\"2020-04-09T06:56:10+00:00\"}}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wasabiweb.se\\\/en\\\/web-strategy\\\/digital-marketing\\\/social-media-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start\",\"item\":\"https:\\\/\\\/wasabiweb.se\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services \u2013 Web strategy\",\"item\":\"https:\\\/\\\/wasabiweb.se\\\/en\\\/web-strategy\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital marketing\",\"item\":\"https:\\\/\\\/wasabiweb.se\\\/en\\\/web-strategy\\\/digital-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Social media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wasabiweb.se\\\/#website\",\"url\":\"https:\\\/\\\/wasabiweb.se\\\/\",\"name\":\"Wasabi Web\",\"description\":\"Webbyr\u00e5 Stockholm &amp; Uppsala\",\"publisher\":{\"@id\":\"https:\\\/\\\/wasabiweb.se\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wasabiweb.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wasabiweb.se\\\/#organization\",\"name\":\"Wasabi Web AB\",\"url\":\"https:\\\/\\\/wasabiweb.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wasabiweb.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/wasabiweb.se\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/screenshot-2020-06-24-at-09.15.33.png\",\"contentUrl\":\"https:\\\/\\\/wasabiweb.se\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/screenshot-2020-06-24-at-09.15.33.png\",\"width\":1048,\"height\":190,\"caption\":\"Wasabi Web AB\"},\"image\":{\"@id\":\"https:\\\/\\\/wasabiweb.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wasabiweb.se\\\/\",\"https:\\\/\\\/www.instagram.com\\\/wasabiweb\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/wasabi-web\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC3oXEjmccPnTaUFFdPRb3VA\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social media strategy | Wasabi Web","description":"Innovative ideas create a creative feed. Let Wasabi Web help your company with the right social media strategy, content and advertising.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wasabiweb.se\/en\/web-strategy\/digital-marketing\/social-media-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Social media strategy | Wasabi Web","og_description":"Innovative ideas create a creative feed. Let Wasabi Web help your company with the right social media strategy, content and advertising.","og_url":"https:\/\/wasabiweb.se\/en\/web-strategy\/digital-marketing\/social-media-strategy\/","og_site_name":"Wasabi Web","article_publisher":"https:\/\/www.facebook.com\/wasabiweb.se\/","article_modified_time":"2026-11-12T17:04:05+00:00","og_image":[{"width":500,"height":281,"url":"https:\/\/wasabiweb.se\/wp-content\/uploads\/2020\/04\/wasabi-web-placeholder-bild.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/wasabiweb.se\/en\/web-strategy\/digital-marketing\/social-media-strategy\/","url":"https:\/\/wasabiweb.se\/en\/web-strategy\/digital-marketing\/social-media-strategy\/","name":"Social media strategy | Wasabi Web","isPartOf":{"@id":"https:\/\/wasabiweb.se\/#website"},"datePublished":"2020-04-09T06:56:10+00:00","dateModified":"2026-11-12T17:04:05+00:00","description":"Innovative ideas create a creative feed. Let Wasabi Web help your company with the right social media strategy, content and advertising.","breadcrumb":{"@id":"https:\/\/wasabiweb.se\/en\/web-strategy\/digital-marketing\/social-media-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wasabiweb.se\/en\/web-strategy\/digital-marketing\/social-media-strategy\/"]}],"mainEntity":[{"@type":"Question","answerCount":"1","name":"How are images and videos for the social media posts produced?","datePublished":"2020-04-09T06:56:10+00:00","acceptedAnswer":{"@type":"Answer","text":"<p>We offer several tailored solutions depending on your circumstances and type of business:<\/p>\n<ol>\n<li><strong>You provide the content:<\/strong> You give us material as an image bank, or send material regularly based on the strategic plan for the period.<\/li>\n<li><strong>We create the content:<\/strong> If you run an online store or a business with physical products, Wasabi Web can create content in our studio, adapted to your strategy.<\/li>\n<li><strong>Professional content on location:<\/strong> If you need professional content created on site, we recommend booking our skilled photographer to produce the content according to the strategy. Read more about the service <a href=\"https:\/\/wasabiweb.se\/en\/web-strategy\/film-photo\/\">here<\/a>.<\/li>\n<\/ol>\n","datePublished":"2020-04-09T06:56:10+00:00"}},{"@type":"Question","answerCount":"1","name":"I don't understand the marketing retainer. How is it different from a regular social media service?","datePublished":"2020-04-09T06:56:10+00:00","acceptedAnswer":{"@type":"Answer","text":"<p>In short, a social media service focuses only on managing specific social media platforms and campaigns. A marketing retainer takes a holistic view of marketing and can offer a broader range of services and strategies, with the aim of working according to your needs to reach your business goals.<\/p>\n<p>In summary, a marketing retainer is a more flexible service, where Wasabi Web offers a setup for you who want to use the hours for more than just social media.<\/p>\n","datePublished":"2020-04-09T06:56:10+00:00"}},{"@type":"Question","answerCount":"1","name":"How do I know if my business needs a marketing retainer?","datePublished":"2020-04-09T06:56:10+00:00","acceptedAnswer":{"@type":"Answer","text":"<p>If you need regular marketing and want to build a strong, long-term presence, a marketing retainer can be a good option. It is especially suitable for companies that want to develop their digital presence over time and benefit from data-driven decisions.<\/p>\n<p>Another important part is that Wasabi Web works proactively with updates that keep the business relevant, so planned efforts do not fizzle out.<\/p>\n","datePublished":"2020-04-09T06:56:10+00:00"}},{"@type":"Question","answerCount":"1","name":"How is the success of your marketing measured?","datePublished":"2020-04-09T06:56:10+00:00","acceptedAnswer":{"@type":"Answer","text":"<p>We follow up our work with regular reports showing key metrics such as traffic, conversions, search rankings and return on ad spend. You get insight into what works and what we optimise to improve results.<\/p>\n","datePublished":"2020-04-09T06:56:10+00:00"}},{"@type":"Question","answerCount":"1","name":"How often are we in contact or have meetings during the retainer period?","datePublished":"2020-04-09T06:56:10+00:00","acceptedAnswer":{"@type":"Answer","text":"<p>We keep in regular contact with you, usually through monthly follow-up meetings or when needed. It is important for us to be proactive and keep you updated on progress and strategic changes.<\/p>\n","datePublished":"2020-04-09T06:56:10+00:00"}},{"@type":"Question","answerCount":"1","name":"Is a marketing retainer cost-effective?","datePublished":"2020-04-09T06:56:10+00:00","acceptedAnswer":{"@type":"Answer","text":"<p>Yes, a marketing retainer can be more cost-effective than hiring services sporadically, because you get access to a dedicated team and resources for a fixed cost. It also gives you a long-term strategy that often generates better results over time.<\/p>\n","datePublished":"2020-04-09T06:56:10+00:00"}},{"@type":"Question","answerCount":"1","name":"What can I expect from the hours in the package I buy?","datePublished":"2020-04-09T06:56:10+00:00","acceptedAnswer":{"@type":"Answer","text":"<p>The hours in the package are used efficiently for the services we have agreed on, based on your needs and goals. That can be anything from strategic planning, content creation and SEO to social media updates, advertising or ongoing adjustments and reporting. We make sure every hour creates value and helps maximise your results, whether the goal is building your brand, increasing traffic or improving conversions.<\/p>\n<p>For examples of how the hours have been used in practice, see the pricing boxes further up the page. There we explain how we use the hours for social media, and how in some months we have reprioritised and added one of the extra services in the box next to it \u2013 always with focus on the specific company and its goals.<\/p>\n","datePublished":"2020-04-09T06:56:10+00:00"}}]},{"@type":"BreadcrumbList","@id":"https:\/\/wasabiweb.se\/en\/web-strategy\/digital-marketing\/social-media-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start","item":"https:\/\/wasabiweb.se\/en\/"},{"@type":"ListItem","position":2,"name":"Services \u2013 Web strategy","item":"https:\/\/wasabiweb.se\/en\/web-strategy\/"},{"@type":"ListItem","position":3,"name":"Digital marketing","item":"https:\/\/wasabiweb.se\/en\/web-strategy\/digital-marketing\/"},{"@type":"ListItem","position":4,"name":"Social media"}]},{"@type":"WebSite","@id":"https:\/\/wasabiweb.se\/#website","url":"https:\/\/wasabiweb.se\/","name":"Wasabi Web","description":"Webbyr\u00e5 Stockholm &amp; Uppsala","publisher":{"@id":"https:\/\/wasabiweb.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wasabiweb.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wasabiweb.se\/#organization","name":"Wasabi Web AB","url":"https:\/\/wasabiweb.se\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wasabiweb.se\/#\/schema\/logo\/image\/","url":"https:\/\/wasabiweb.se\/wp-content\/uploads\/2020\/06\/screenshot-2020-06-24-at-09.15.33.png","contentUrl":"https:\/\/wasabiweb.se\/wp-content\/uploads\/2020\/06\/screenshot-2020-06-24-at-09.15.33.png","width":1048,"height":190,"caption":"Wasabi Web AB"},"image":{"@id":"https:\/\/wasabiweb.se\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wasabiweb.se\/","https:\/\/www.instagram.com\/wasabiweb\/","https:\/\/www.linkedin.com\/company\/wasabi-web","https:\/\/www.youtube.com\/channel\/UC3oXEjmccPnTaUFFdPRb3VA"]}]}},"_links":{"self":[{"href":"https:\/\/wasabiweb.se\/en\/wp-json\/wp\/v2\/pages\/33058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wasabiweb.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wasabiweb.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wasabiweb.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wasabiweb.se\/en\/wp-json\/wp\/v2\/comments?post=33058"}],"version-history":[{"count":2,"href":"https:\/\/wasabiweb.se\/en\/wp-json\/wp\/v2\/pages\/33058\/revisions"}],"predecessor-version":[{"id":33062,"href":"https:\/\/wasabiweb.se\/en\/wp-json\/wp\/v2\/pages\/33058\/revisions\/33062"}],"up":[{"embeddable":true,"href":"https:\/\/wasabiweb.se\/en\/wp-json\/wp\/v2\/pages\/4880"}],"wp:attachment":[{"href":"https:\/\/wasabiweb.se\/en\/wp-json\/wp\/v2\/media?parent=33058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}