A brand profile is a document that sums up the the organisation’s vision, business idea, mission, central values, tonality, brand identity and position on the market. A good brand profile helps you in crystallizing your vision and identity into high-quality visual communication and clear messages that help you reach out to your target group.
When we at Wasabi Web create a brand profile, as a web agency our focus, design-wise, lies mainly on the client’s website. What kind of feelings should the website evoke in the visitor? Where can we have a pop of some accent colour? How and where should the logotype be used? What kind of fonts will be used in all your communication? Every little detail and aesthetic element has an important role in creating the desired image of your organisation.
See selected cases below for inspiration
What does my brand profile include?
Please take a look at our references below.
Brand profile cases
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